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About Us - The Florida Secrets Story

Publishers:Ron and Patricia Wilson
Web Master: Michael Frank of MTF Graphic Design
Animation: Michael Frank
Graphic Design: Michael Frank

                                   Our Story

Ron and PatIn 1988 Ron and Patty Wilson (right) were looking for something different to do one weekend. Ron suggested to his wife that they travel to the Ocala area from their home in Sarasota.

Patty was not enthused with the idea, but kept an open mind. Before the weekend was over the couple had discovered many "Secrets" that Florida has to offer. Among their findings on that first trip were: Micanopy, "The little town that time forgot"; Marjorie Rawlings Cracker Homestead; the majesty of horse country and Rainbow Springs.

For the next several years Ron and  Patty criss-crossed the state on weekend trips, staying in Bed & Breakfasts and historic hotels. On an excursion to the Tallahassee area they were told about caverns located about one hour west, which convinced them to do an insider's guide.

Secret Listing BookletVarious names were considered for the guide book, including Florida Pathfinder, Florida Adventurer, and Florida Companion.

Florida Secrets Bed & Breakfast & Beyond
guidebook (left) was produced in 1997 and published in 1998 with the help of graphic designer Alec Trapheagen. Alec created a "Treasure Map" that folded out of the back with captivating artwork and a quick-find reference.

The book was picked up by Barnes & Noble and other bookstores. With this, the Wilsons began giving lectures and doing book signings. The book sold out in one year. At that time it was decided to create a Web site

The Wilsons again called on Alec T. for the graphic design and set-up of the Web site which was rolled out in 1999. Later that year the Florida Secrets Journal, a printed quarterly was introduced as well.

In 2000 Phil Lieberman brought his talents and enthusiasm to the project and became our editor. Like the Wilsons, Phil and his wife Rosalind have a wanderlust that is a prerequisite for anyone involved witth Florida Secrets.

In 2005 the Web site was again updated with the help of artist Kevin Bodo.

In 2010 Leontine Vandermeer created an all new website that launched Dec. 1st of that year. Leontine of Lionsites, brilliantly updated the entire website into a new data-base format.  A treasure chest - logo. originally created by Alec T in 1998 was updated  by artist Rebecca Madden and playful animations (compass and lighthouse) were added by Kevin Bodo.

In 2012, Michael Frank of MTF Graphic Design has taken over as Web Master of Florida Secrets. Michael has a number of wonderful innovations including a greatly improved menu bar on the left side of all the Florida Secrets web pages.

This website with the treasure map theme, was developed by Ron Wilson and produced by Michael Frank. It launched in Oct. 2014. Several satellite websites and blogs direct users
to this website including: and

Michael Frank was also producer of our annual events website launched in 2012.